Amaré: Sustainable Fish Market
The ChallengE
To create a new brand that both promotes and provides information about the sustainable fish market in the U.S.
Sector
Health and wellbeing.
Deliverables + Role
Build an Identity system, package design, flyers, store setting. Acted as Lead Designer ~ Student Project
The Approach
The Amaré’s Fish market identity heavily relies on illustrations that allude to movement and figure, and work with the viewer’s perception to represent the movement of the fish in the ocean. The illustrations are the center focus of the brand and serve to keep the visual simple but compelling. The color scheme was inspired by the colors of the ocean and strives to give a new meaning to sustainable fishing.
Modum is a contemporary serif typeface that demonstrate the commitment that the brand has with the future of our planet. Simple, clean and sustainable.
Learning
Always consider what purpose the package is going to serve in order for it to be successful. In this case the package had to be able to contain fresh fish which meant that the paper it was wrapped in had to be made special for the fish to stay fresh and the client to stay clean.