Jade Cove Partners

Sector

Industrial manufacturing

The ChallengE

Create a lithium mine brand that included illustrations and represented the symbolism of the Jade Cove in California.

The Approach

Jade Cove is a very unique cove on the coast of California. In order to get to it you have to dive into freezing water surrounded by sharks, but once you reach it the cove is full of jade. The brand identity was meant to encompass this story to allude to the uniqueness and hardship of finding a lithium mine, it is as precious as jade.

Client Testimonial

Michelle helped develop the logo for my engineering consulting company, Jade Cove Partners. When we first started working together, I thought I had concrete ideas of what I wanted. Working with Michelle, she helped me figure out what where the appropriate concepts to use in the logo and how to make it as sleek and useful as possible. We iterated on ideas until we arrived at a final logo which looks great and well represents my company's brand.

Website

You can find further information on Jade Cover Partners at www.jadecove.com

Learning

Understand the client’s wants and needs in the earliest stage possible to be able to perform at the expected level.

Deliverables + Role

Brand identity. Designer.