Lola Mezcal
The ChallengE
The challenge for the design was to fit all the information required in a very small space for the two different sized bottles.
Sector
Food & Beverage
Deliverables + Role
Package design for large and small bottle. Lead Designer.
Process
The process was started by sketching different versions of labels that could fit for both bottles. It was important to consider the space that would be covered by the label in order to incorporate all the information that needed to be presented in the label. The label for the big bottle was designed to cover a small space and let the brand be the center presence. The label for the small bottle was meant to be elegant and easily recognizable.
Logo Adaptation
The logo of Lola Mezcal already existed but the process of renovation included adding Mezcal Artesanal at the bottom.
Label Design
The label was designed to represent the Maestro Mezcalero and the town where the Mezcal is made. By combining patterns with vivid colors and golden letters the spirit of the Mezcal was captured.
Website
You can find further information on Lola Mezcal at https://www.lolamezcal.com/
Learning
The label design requirements are very strict and should be followed in order to get the label approved and ready for use.