Sempre Gelato
The ChallengE
Create a dynamic brand that evokes creativity, adventure and exploration.
Deliverables + Role
Brand identity. Designer. Package Design.
Sector
Food & Beverage
Digital Exploration
Exploration was key during this phase. The idea was to play with colors, typography and illustration to find three different directions to present to the client. On the right you can see those three directions. The final identity is a combination of these three, taking on feedback from the client.
The Approach
Sempre Gelato plays on the creativity of bringing flavors together to offer an original product for its clients. The final identity represents the different flavors melting into one to create a new flavor. It becomes a key part of the exploration process and demonstrates the fun aspect of creating artisanal gelato. The rectangle shape is meant to represent the ice cube which is used to create the gelato.
Package Design
Website
You can find further information about Sempre Gelato on their instagram account.
Learning
The client learns as well as you do in the process of exploration, take advantage and grow together!